Why Individuals Find Change Difficult to Achieve Case Study - 1

Why Individuals Find Change Difficult to Achieve - Case Study Example As the discussion outlines, people accomplish personal change when they are willing to give up comfortable ways of thinking and acting. Change is ‘hardwired’ if an individual is attempted to it through training, efforts and some practical works. ‘Hardwired’, a term normally used in neuroscience, means that qualities are fixed and are in place when people are born; and these qualities are ready to be activated or triggered by their genetics or in response to their concerned environment. More specifically, people are hardwired if they do not serve willingness to a specific change, but they are ready to change due to special training or hard working on it. It is how change becomes difficult for some people. In attempting to change, often people need to use more information and intense energy in processing new materials. This in turn requires the brain to work hard. People use intense energy if they are less skilled or having less preference. This is also anothe r reason why individuals feel change a difficult attempt. The article stressed that change is always possible, but it needs efforts. Personal change is motivated by pleasure and avoidance of pain. Change is not hardwired when the individual has an aspiration toward a specific role and it requires greater influence. Avoidance of pain is a motivator as an individual is prompted to become compassionate or promoted and thus he tries to change. Personal change occurs only when an individual move through four steps; awareness, analysis, alternative and attack. First, the individual realizes that something is not working, and then reflects on what something needs to change. Next, the individual seeks alternative options for change and then he decides on a course of action. It is well documented from the research findings that individuals and organisations usually resist changes.

Advertising Essay Example | Topics and Well Written Essays - 500 words

Advertising - Essay Example The advertisers’ objective is to convince the consumers that the product is best suited to serve their needs. The advertiser focuses on the assumption that it is easier to convince individuals to use products manufactured by reputable companies. Besides, people have the perception that anything manufactured by Gatorade is great. Subsequently, the advertiser uses emotive words such as â€Å"lightly flavored† and â€Å"vitamin charged† to entice consumers. Indeed, the advertiser promotes the product to the female gender while enticing the masculine gender to embrace products promoted by the feminine gender. Consequently, the advertiser uses emotions to alter people’s perception, for example, the image of an enthusiastic young woman shows that the commodity can serve the needs of teenagers (Jacobs 3). The wordings of the second advertisement are persuasive and appear attractive to the eyes of the audience as opposed to the first advertisement. Consequently, the commercial instigates the consumers by highlighting the benefits of the merchandise. The advertiser uses bold phrases because he believes that advertisements should catch the attention of the audience. Interestingly, the striking words emphasize the benefits of using the product (Petley 54). Additionally, the colors in the commercial are relatively cool because they exude several meanings. For instance, the green color attempts to find a correlation between the product, and environment while the brown color relates the commodity with consciousness. As such, marketers use natural colors to sensitize the audience to use environmentally friendly products. Packaging Rx essentials in a white tin shows the usefulness of the commodity because it creates a pacifying setting (Jacobs 140). The notification on the importance of using the product together with prescribed drugs indicates that the advertisement is educative and the advertiser focuses on creating awareness among the consumers, and promotes